Logic: Twitch's new million dollar man
In a huge move that has taken both the music and gaming worlds by storm, Def Jam rapper Logic recently revealed that he has signed an exclusive seven-figure deal with Twitch. The news comes after Logic (real name Sir Robert Bryson Hall II) announced that he would be retiring from music following the release of his most recent album, ‘No Pressure’, in order to concentrate on being “a great father” to his newborn son Bobby, who he shares with wife, clothing designer Brittney Noell.
“I’m not this rapper guy, man,” Logic told The Verge. “I’m just a nerd. I love video games.” If you’ve ever listened to the Grammy nominated rapper’s music then you’ll know this to be unequivocally true. In 2016, he released the first of his Bobby Tarantino mixtapes. It features the gold-selling single ‘Super Mario World’, which in its accompanying music video sees Logic rap alongside someone dressed in a Mario costume, as well as the Madden NFL 17 track, ‘Wrist’, featuring Pusha T. These are just two examples in a catalogue of over 1000 songs.
Speaking of his partnership with Twitch, Logic said: “I’m blessed enough to have millions of fans and followMers. So it is a great partnership. I’m going to bring new eyes to their service, they’re going to bring new money to my bank account — I’m just kidding.” While the financial details of the deal have not been disclosed, Logic did hint that it’s worth seven-figures.
But it’s more than just the money that influenced his decision to sign with Twitch, which he says he’s been an active user of since 2015. “I think it’s a powerful platform that allows me to connect with my fans in the best way possible. And the safest way possible for someone in my position,” he ex-plained, likely referring to the vast amount of online abuse he’s received over the years and the measures Twitch are taking to combat toxic behaviour.
Speaking in a recent interview, Logic admitted that he had suffered from depression, and that rap-per-turned-podcast host Joe Budden had played a part in it. “He doesn’t like me for whatever rea-son,” Logic told Hot 97. “He wants to say I’m not Black enough, I’m not good enough. He’s a person who’s led to part of my depression, some of my darkest spaces.” He then added: “Your words, they make people want to kill themselves, bro.”
"I’m going to bring new eyes to their service" ”
Adamant that Twitch is going to be a place for him and his fans to relax and escape the madness of the world, Logic promised he won’t be engaging in any political debates or controversial conversa-tions during his livestreams. “I’m going to be on Twitch, helping people after they’ve had a day of protesting or political debates, unwind and laugh and smile,” he said. But for those who are interest-ed in his world views, he has a simple and frank solution: “Listen to my music.”
As musicians look to expand their portfolio and take advantage of other revenue streams, especially given how the ongoing coronavirus pandemic has halted all touring for the time being, it’s unlikely Logic will be the only artist to enter into a deal with Twitch - or any other gaming platform for that matter. Will it be the new norm, though? Only time will tell.
To find out when Logic will be streaming on Twitch, follow him on Twitter: www.twitter.com/logic301